I never heard of it, I am almost 50 years old, had never seen it before the night time commercials last month....OMGOODNESS.... I can not get enough of it now... I have to say the serenity prayer before each shopping trip to STAY AWAY FROM ISLE 14 LOL just kidding I do not really know the isle number but I can drift to the location without mental thought...lol
As you most likely know...I got the baby's changed was making their bottles and I GOT INTO THE NUTELLA and am taking out my guilt here...LOL